How COVID-19 Impacted Real Estate in 2020

January 15, 2021

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The resilience of the real estate market was perhaps the biggest surprise in 2020. Despite the COVID-19 pandemic, the loss of millions of jobs, and a crippled economy, millions of American’s made waves in the real estate industry by browsing and, oftentimes, purchasing a new home. With thousands of businesses negatively affected by the COVID-19 pandemic, the real estate market saw positive trends and record-setting numbers.

 

The 2020 real estate market was expected to see steady growth. Lawrence Yun, National Association of Realtors (NAR) Chief Economist predicted there to be more than 750,000, for an 11% increase, in new home sales while existing homes sales would be repressed by low supply of homes to more than 5.56 million for a modest 4% increase. The median home price was anticipated to land at  $270,400 for an increase of 4.3%. Overall, the NAR was forecasting a healthy year for real estate. 

 

At the end of the first quarter of 2020, in the infancy of the pandemic, the real estate market was merely reacting to the sudden, bizarre changes that were happening in the world. With the new phrase called “social distancing” added to American vocabulary, all players in the real estate industry were in uncharted waters. With schools closing and businesses shut down, the needs of home seekers shifted.  

 

The COVID-19 pandemic made an interesting impact on the real estate market. While inventory was low and homes were selling quickly, the NAR reported a surge of people moving to more rural areas from larger, more crowded cities while desiring more moderate climates. “We are seeing many buyers coming from the Midwest, Northeast, and South Florida,” shares Sherry Davidson, President of Davidson Realty. This shift was caused by multiple COVID-19 related effects. Offices started allowing employees to work exclusively from home to successfully socially distance and people were enjoying the new routine COVID-19 brought and desired a slower pace of life. 

 

Throughout the changing times, Davidson Realty was able to adjust to new safety procedures and listen to the new needs of their clients. “Buyers were looking for homes that were more in tune to the daily needs of their families. Many were working from home and homeschooling their children, requiring more functional space for work and play,” shares Sherry Davidson. “Families were eager to purchase a home, but with inventory at record lows, we were seeing multiple offer situations and buyers were paying more than appraised values. Sellers were in a position to not consider offers with contingencies for financing and appraisals.” With interest rates at record-setting lows, buyers were eager to get their hands on their dream home. 

 

Although NAR has not yet released their year-end sales report, NAR reported in December they were expecting to reach 5.52 million in purchases in 2020, which is the highest annual mark since 2006. They also anticipate the median home price will hit a record-setting high at $293,000. Lawrence Yun has stated that the momentum from the second half of 2020 will carry into 2021.  Yun foresees interest rates remaining favorable and an increase in supply which will give home buyers more choices and repress home price growth. 

 

It’s safe to say the real estate market is still on fire. If you are interested in buying or selling your home, contact Davidson Realty today at (904) 940-5000. 

Unparalleled Support. That’s The Davidson Difference.

January 5, 2021

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With more than 1.5 million Realtors © in the United States and 10,000 Realtors © in Northeast Florida, it is imperative for agents to select a brokerage that is committed to their achievements and growth to set them apart from the rest.  

 

Davidson Realty provides their agents with a toolbox to equip them with the resources necessary to build a thriving career. Since 1989, Davidson Realty has been among the top real estate brokerages in Northeast Florida and continues to build a reputation of providing trustworthy and personalized service to their clients. 

 

Agents at Davidson Realty receive unparalleled support from day one. “At Davidson Realty, we strongly believe in a “Pay It Forward” culture. We believe in putting people and relationships first. And that starts with our agents,” shares Andrea Gallagher, Davidson Realty Sales and Training Manager. “By investing our time and resources in supporting our agents we take the guesswork out for them and allow them to fully focus on serving their customers and community. The agents we see most successful in this industry are ones who have meaningful relationships with their customers and the greater community.” 

 

The Davidson Realty team organizes various in-house programs to continually provide agents with tools to build their own success. Agents receive monthly training from qualified professionals on topics including: lending, title, new construction, development, contracts, social media, public relations, tax, inspections, and listings. Davidson Realty agents also have one-on-one coaching and training sessions available with President Sherry Davidson and Sales and Training Manager Andrea Gallagher to discuss transaction issues and help with contracts. In addition to one-on-one coaching, Davidson Realty has a successful mentoring program. “New agents are paired with an experienced agent that not only guides but is their 50/50 partner for the new agents’ first two transactions from start to close. The mentor and mentee meet frequently to discuss processes to build their business including lead generating strategies, creating a listing package, and understanding contracts and listing agreements,” shares Andrea Gallagher. 

 

Davidson Realty also organizes group coaching sessions, a book club series, and goal setting and yearly business planning workshops. Sherry Davidson and Andrea Gallagher are both certified mentors for Brian Buffini’s Real Estate training courses and teach his classes in offices regularly. These training sessions are for all experience levels of agents and are endorsed by the National Association of Realtors.  

 

Along with the in-person training and mentoring, Davidson Realty Agents receive business, marketing, and technical support. Davidson Realty has an in-house graphic designer to design and coordinate mailings of flyers, postcards, invitations, pop-by tags, and more for customer and community events. Agents have access to a transaction management system for all their transaction document needs as well as listing services such as MLS listings, contract maintenance, and text riders for signs. The Davidson Realty Team create and design customized monthly emails for each of their agents and assist with building business pages on various social media platforms. 

 

On top of the abundant in-house support, Davidson Realty agents truly become part of a greater family that is eager to help agents make dreams come true for their clients. If you are interested in joining Davidson Realty’s team of real estate experts, contact Davidson Realty President, Sherry Davidson at 904-940-5000. Give yourself and your career the opportunity to thrive.

Real Estate Market Update

November 30, 2020

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“It is not joy that makes us grateful; it is gratitude that makes us joyful.” David Steindl-Rast

 

I am very grateful to everyone that supported the 2020 Davidson Cares Clay Day! Thanks to your generosity we raised over $40,000 to be split evenly between Builders Care, St. Augustine Youth Services and Investing in Kids.

 

The Northeast Florida Multiple Listing Service shows continued buyer demand and low supply. There were 3,192 closed sales in October which is 24.5% more than the 2,564 last October. The spring buying season got delayed, but we are up 5.6% for year-to-date closings over last year.

 

Pending sales of 3,153 are 18.4% more than the 2,663 pending sales last October. We are up 10.2% year-to-date.

 

There are 6,109 active listings which is down 34.5% from the 9,332 last October.

 

The National Association of Realtors (NAR) 2020 Buyer/Seller Survey has some interesting findings. “The coronavirus, without a doubt, led homebuyers to reassess their housing situations and even reconsider home sizes and destinations,” says Jessica Lautz, vice president of demographics and behavioral insights for NAR. “Buyers sought housing with more rooms, more square footage and more yard space, and they may have desired a home office or home gym. They also shopped for larger homes because extra space would allow households to better accommodate older adult relatives or young adults that are now living within the residence.”

 

The 7 Buyer pandemic-related trends:

  1. Multigenerational homes grow in popularity
  2. Homes are pricier
  3. Shorter house tenures expected
  4. More renters become owners
  5. Buyers love suburbia
  6. Searches speed up
  7. Certain buying segments grow

The 7 Seller pandemic-related trends:

  1. Looking to upsize
  2. Feeling urgency
  3. Technology’s importance grows
  4. Incentives haven’t disappeared
  5. Equity gains
  6. Long-timers appear more motivated to move
  7. Desire to live close to family remains strong

It will be interesting to see future housing trends. For now, we are seeing multiple offers on listings and many potential sellers are on the sidelines.

HOW COVID IS AFFECTING THE REAL ESTATE MARKET

October 21, 2020

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For nearly three decades, Mike and Felicia created memories and raised five children in their colonial home in Beverly, MA. With every passing winter and as it turned into spring, the Waldrons would begin to daydream about what life would be like living in the Sunshine State. As their two youngest children “flew the coup” as they say, and headed off to college, the Waldrons, looked around their 3,500 square foot home filled with years of memories and felt confident it was the right time to pack up, downsize and head south. “We wanted to move near my parents and my sister and her family who live in Bradenton,” shared Felicia Waldron, “We were ready to escape the hard winter weather of the northeast and the higher cost of living.”

 

The research began and the Waldrons landed on a move to Northeast Florida. Like most who relocate here, they appreciated the friendly and welcoming community, the weather which includes some cooler temperatures during the winter months, and of course, the close proximity to the beach. “As we were touring a home in World Golf Village, we happened to meet Mirtha Barzaga, a Davidson Realty Agent,” Felicia said, “We stayed in contact with Mirtha while we prepared our home in Beverly for market, then listed during COVID.”

 

The COVID-19 pandemic has had an interesting impact on the real estate market. While inventory is low and homes are selling quickly in most markets, the National Association of Realtors is reporting an influx of people moving to more rural areas from larger cities and moving south for a more moderate climate. These often cross-country moves are a result of a few reasons all COVID related: corporate offices have allowed employees to work from home as a measure to help stop the spread of the virus, homeowners living in congested areas are seeking rural life where COVID cases are typically significantly lower, and families have reprioritized and are looking for a slower pace of life.

 

While the Waldrons were searching St. Johns County for their new and perfect home, they were concerned about each passing day their home in Beverly sat on the market. “It took us more than four months to sell our Beverly house because COVID was ramping up and things were pretty closed down in MA,” Felicia explained, “Mirtha sent us uplifting notes and emails as we were becoming more dejected wondering if our dream of moving to Florida was ever going to come to fruition.”

 

During the early months of the pandemic, the Waldrons found themselves packing up and moving across the country. But more importantly what they found was a good friend in their Realtor, Mirtha. “Mirtha’s experience and expertise helped take some of the stress out of buying a property long-distance. She went above and beyond by recommending home and pest inspectors, title company, arranging for deep cleanings before we arrived, and being present at the walk-through when we were not able. All in all, Mirtha became a trusted friend.”

 

The Waldrons have happily traded in their boots for flip-flops and are enjoying the Florida lifestyle in their Marsh Creek Country Club home. Despite the challenges COVID continues to bring, they are enjoying welcoming neighbors, golfing, and social events. And are beginning to create new memories in their new and perfect Northeast Florida home.

Ethel Henry and Liz Pappaceno garner elite GRI certification

October 13, 2017

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Congratulations to Davidson Realty agents Ethel Henry and Liz Pappaceno, who have earned the Graduate, REALTOR® Institute (GRI) designation! This is the industry’s gold standard in agent certifications.

In Florida, agents seeking the GRI are required to complete 105 hours of coursework by the National Association of Realtors. The coursework focuses on wide-ranging industry topics like real estate law, best business practices, finance, risk reduction, regulatory standards, technology and sales. Read more

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