Author: Sherry Davidson
President of Davidson Realty

Since launching Davidson Realty in 1989, Sherry Davidson has built the firm to include nearly 60 agents and exceed $100 million in annual sales. She is known throughout the First Coast as an authority on all things residential real estate, having served on the Board of Directors for Northeast Florida Association of Realtors, Florida Realtors® (a division of the National Association of Realtors), and Builders Care (charitable arm of Northeast Florida Builders Association).

Thanks to Sherry’s leadership, Davidson Realty has been recognized as one of the state’s Best Companies to Work For (Florida Trend Magazine), as well as one of the region's Best Places to Work and 50 Fastest Growing Companies (Jacksonville Business Journal). Get to know Davidson Realty’s talented team of agents by clicking here or call us at (904) 940-5000.

Northeast Florida Market Stats | February 2024

March 28, 2024

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“Baseball, it is said, is only a game. True. And the Grand Canyon is only a hole in Arizona.” – Journalist & Autor, George Will

 

I am very excited about Baseball season starting. It is my favorite time of the year.

 

The February 2024 market review from the Northeast Florida Association of Realtors confirms the ups and downs of our market each month. At least the median price has stayed relatively stable. The median sales price of all property types in February was $359,000. The price has gone up and down monthly but stayed in a consistent range.

 

There were 1,893 closed sales in February, which is up 29.1% from January and down 7.8% from last year. The National Association of Realtors reported that home buyers who paid cash accounted for 32% of home sales in January, marking the highest cash sales since 2014. Many leveraged the equity from a prior sale.

 

There were 1,808 pending sales in February, which is down 15.2% from January and 24.6% from last year. The mortgage rates ticked back up in February after dropping in December, which slowed sales. The average 30-year fixed mortgage rate was 6.78% in February, up from 6.64% in January, according to Freddie Mac’s weekly survey.

 

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Congratulations to our TOP Producers in February

March 27, 2024

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As we bid farewell to the shortest month of the year, it is time recognize our TOP PERFORMERS for February! We proudly celebrate their outstanding accomplishments and their unwavering commitment to their customers! In addition to honoring them we also like to use this blog as a forum to share their professional advice. This month we asked them “What advice do you have for sellers or buyers who are on the fence about making a move right now? Please read on as they share their insights!

Our Top Producer, Top Lister and Top Overall Sales Agent for February is Mirtha Barzaga!
Mirtha – Real Estate prices I do not feel are going to go down further here, in the State of Florida County of St Johns particularly we have too much to offer and although inventory is improving there is still a lot of demand.
If buyers are worried about interest rates then my approach is: what mortgage payment are you comfortable with? Let’s get you into the house that fits your needs for that payment even if we need to buy the rate down to start. Later on you can always refinance and lower it even more, but by no means should you sacrifice your lifestyle or keep throwing away money in a rental when we can work out the numbers for you.

 

 

 

 

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Empowering Students, Teachers, and Our Community with INK! (Investing in Kids)

March 26, 2024

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This past fall, Davidson Realty hosted their eighth annual sport shooting fundraiser, the Jim Davidson’s Annual Clay Day. Named Davidson Cares Clay Day in years past, the fundraising event was renamed in 2023 to honor the recent passing of the Davidson family’s patriarch, Jim Davidson. Clay Day includes two sport shooting events, beginner skeet and sporting clay, and individuals and teams participate. Money raised from the event goes directly to local nonprofits, specifically youth-based organizations throughout Northeast Florida. This past Clay Day was held on October 19, 2023, and raised $150,000 that was awarded to eight local charities. Since 2012, Davidson Cares, the corporate giving program of Davidson Realty, has donated more than $577,785!

 

One of organizations Davidson Cares lends support to is Investing in Kids! (INK!), an education nonprofit that supports St. Johns County School District, working to improve access to education for every child. Since 1994, INK! has provided the tools and resources that both students and teachers need to be successful. INK! supports more than 3,200 teachers and 50,000 students countywide – and all their services, programs, and resources are available to students and teachers at no cost – thanks to partners like Davidson Realty.

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Congratulations to our TOP Producers in January

February 28, 2024

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January 2024 is in the books for us as Davidson Realty . Our team is hard at work selling lots of real estate as usual. We want to congratulate our TOP Producers for a successful January! We asked our Top Agents this month “What is one thing you learned from your last transaction that could benefit your future customers?” Please read on as they share their insights!

 

Our Top Producer, Top Lister and Top Overall Sales Agent for January is Terri Apodaca with over $1 Million in closings.
Terri – One lesson learned from my last transaction is the importance of clear and frequent communication and transparency throughout the entire process. Ensuring that all parties involved have a thorough understanding of the terms, conditions, and expectations and revisiting those items often can help prevent misunderstandings and disputes down the line if circumstances change for one party. This includes being upfront about potential costs, timelines, and any possible challenges that may arise.

Every interaction I have with a customer has the potential to present what might seem like an obstacle. However, these obstacles provide invaluable insights, allowing me to anticipate scenarios where proactive measures may be necessary. Establishing an environment of open communication and transparency is key to effectively navigating these challenges and achieving successful outcomes for all involved.

 

 

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Northeast Florida Market Stats | January 2024

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“Always believe that something wonderful is about to happen.” Coco Chanel

 

I am going to believe the spring real estate market is going to be awesome. It has been a tough two years, but Florida Realtors Chief Economist Dr. Brad O’Connor said, “watch for the Florida real estate market to slowly start growing in 2024 as interest rates flatten and consumers begin realizing what they’re seeing is the new normal in prices and interest rates.”
The Northeast Florida Association of Realtors January market review shows continued price stability. The median sales price of $345,000 is down 4.2% from December but up 4.5% from last year. Prices move up and down each month, but they have stayed in a small range.


There were 1,425 closed sales in January, which is down 28.7% from December and down 11.4% from last year. The numbers are not surprising since mortgage interest rates spiked to around 8% last October and there was very little buyer demand through November. December is not usually a strong month for sales with the holiday season; therefore January closings are down.
The pending sales of 1,705 were also down 4.7% from December and 23.9% from last year.


Dr. Brad O’Connor and Dr. Sean Snaith, a well-known economist with the University of Central Florida, both spoke at the recent annual Florida Real Estate Trends Summit. They both agree that signs point to a slowdown in economic growth at the national level, but Florida is prepared to weather any national economic storm. A few reasons are:
• The state’s labor market is strong.
• Florida’s population growth remains strong at about 1,000 new people a day.
• The state is still attractive to “untethered” remote workers.
• Retirees with home equity looking to relocate are unfazed by high interest rates.
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