Davidson Realty, Inc.

Fried Fish Like You’ve Never had it Before!

October 8, 2010

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Posted by in Uncategorized

DSC00170This meal is a birthday favorite for Sam Peyton and the rest of the Davidson clan, but you don’t have to wait for a birthday to enjoy this delicious recipe!

JD’s Louisiana Fried Fish Filets

Ingredients: (For 6-8 people, normally assume 6oz. fish filet per person)
• 3 to 3.5 lbs of snapper or grouper filets. The filets must be skinned and deboned (Due to the current snapper ban I use Vermillion Snapper or Pink Snapper or any kind of grouper. You could use flounder I guess.
• 6 eggs – slightly beaten
• Tabasco (2 Tablespoons)
• Plain Flour
• Stone-ground Cornmeal (I use Martha White Self Rising – don’t use the boxed sweet kind – yuck!!)

Wash each filet then pat dry with paper towels. Next, cut the dark meat in the middle of each filet. The dark meat has most of the oil and can be fishy tasting. The fish filets will then be cut diagonally into ¾” to 1” strips. A marinate is then prepared by putting the six eggs slightly beaten in a bowl. Add the Tabasco. (Note – raw egg kills the heat in the Tabasco, while retaining the flavor of the Tabasco pepper: Trust me it will not be hot. Add fish fillets strips to marinade and let set for 30 minutes. Read more

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Our Top St. Augustine Realtors in September & the 3rd Quarter!

October 6, 2010

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Posted by in Uncategorized

Bad market? Not when you have the talent of our St. Augustine Realtors! It may not have been the best month ever, in fact the media called it the worst, but our crew rose to the challenge. Almost every one of our agents made a transaction in September and got to cross their name off the sales board. They also put up pretty good numbers for the 3rd Quarter! So, we want to take some time to celebrate our Top Agents and our Employee of the 3rd Quarter:  

pcIn September, Pauline Cake earned the title of Agent of the Month with $350,000 in listings sold and total sales of over $1 Million! Pauline had the highest total sales for buyers and listings sold. She was our Top Producer in July and our Top Lister in April. Pauline is all heart and there is no one that deserves to be on top more!dottie

Mrs. Dottie Lay is our Top Sales Agent for September AND our Top Sales Agent for the 3rd Quarter! She had over $1 Million in sales in September and over $1.6 million in sales for the quarter. Dottie was our Top Producer in June and our Top Sales Agent in May. All of these women are so deserving and VERY familiar with our Tops List!suzy

Suzy Evans is the Top Lister and Top Producer in September with over $1 Million in closings! She must have read the last blog about moving those sales over to the closings board! She is also our Top Lister & Top Producer for the 3rd Quarter! Suzy is the greatest and she has been on this list almost every month. I am running out of ways to tell you how great she is! Suzy needs to be recognized for being our Top Lister in March, April, May, July, and August of 2010. She was also our Top Producer in May. She was the Top Lister for the 4th Quarter in 2009, the Top Lister for the 1st and 2nd Quarter of 2010 and the Top Producer in the 2nd Quarter. She is really something special!Shirley Barber

Our Employee of the quarter is Shirley Barber! Shirley is a wonderful employee – efficient, helpful, kind, and experienced! We are so lucky to have her assisting all our agents as the listing coordinator and helping them get to the top!

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10 Things I learned at Lift: The Social Commerce Summit

September 30, 2010

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Posted by in News

Last week, Alayna Oram and I journeyed to Atlanta to attend Lift: the Social Commerce Summit in hopes of bringing home all kinds of great new social media and marketing ideas for Davidson Realty and our Jacksonville Realtors. Not only did we come home with staggering statistics about the use of social media AND got some awesome new ideas, we even had a little time to enjoy dinner at a Top Chef’s restaurant (Woodfire Grill and IT’S AMAZING)! All and all this trip was a success!

We had a full day of learning from an impressive statistician from Wharton Interactive Media Initiative to one of the nation’s leading innovators in digital advertising and optimization. There was a lot of interaction, learning, and fun going on all day long. I’d like to share some cool things we learned:

• We all know that people buy across multiple channels. For example, consumers use catalogs, the internet, and will walk into your store to shop and purchase your product. But, did you know the channel in which you acquire your customer shows you the quality of your customer?
• 88% of people use social media to make business decisions
• Customers want how tos, to connect with someone like them, and to save money!
• One of the biggest mistakes you can make in social media is assuming that activity = progress. You can’t measure your success on Facebook just by seeing how many “fans” or “likes” you have. You need to look at content. Are people interacting on your page about your product or not? 
• If Facebook were a country it would be the world’s 3rd largest.
• US Dept of Education study revealed that online students out performed those receiving face to face instruction
• Every minute 24 hours of video is uploaded to YouTube
• 25% of search results for the world’s top 20 largest brands are links to user-generated content
• 78% of consumers trust peer recommendations. Only 14% trust ads.
• Facebook tops Google for weekly traffic in the US

Obviously, I’m not going to give away everything! We did have a great time though and would love to keep attending these types of events to push Davidson Realty, Inc. and Relay Marketing, Inc. forward!

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Jacksonville, Florida Real Estate Trends in August 2010

September 29, 2010

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Posted by in Uncategorized

So, last month my marketing team was picking on me about being bitter and a “negative Nancy” when I wrote my market statistics. And, I tell them you try to make the worst month in real estate (as proclaimed by the media) sound good! With that being said, I must admit I would have needed a lot of champagne to put a positive spin on the numbers for August, too. I really am an optimistic person and I do truly believe this market will turn, but I can’t find a positive way to tell you that 51.4% of all closings in the Northeast Florida Association of Realtors (NEFAR) market area for August 2010 are lender mediated sales which is a foreclosure or a short sale. However, I can share some more information, some good and some bad, about Jacksonville FL real estate in August.

“Real optimism is aware of problems but recognizes solutions; knows about difficulties but believes they can be overcome; sees the negatives, but accentuates the positives; is exposed to the worst but expects the best; has reason to complain, but chooses to smile.” William Arthur Ward

We all need to read this quote a couple times a day!

Pending sales are 16.6% higher in August 2010 than in August 2009. The current trend is also positive. June 2010 pending sales were 1,455, July was 1,560 and August is 1,632.  Read more

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SHORT SALE SUCCESS: A TRUE STORY

September 27, 2010

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Posted by in Short Sales

A homeowner facing a huge increase in her mortgage payment.

Short sold a home in World Golf Village.

Never missed a mortgage payment.

Process took about 30 days.

Seller bought a new, more affordable home just 6 months later.

No tall tale here. This is a true story of how a well-executed short sale can have a happy ending. Della Myers, a Real Estate Agent herself, saw the writing on the wall. Her 2004 purchase of a World Golf Village home was at the height of the market. The lender assured her that she could simply refinance (buoyed by all the equity she would gain from the robust market) before her low monthly “teaser” rate adjusted dramatically higher.

But the market changed. Della tried to get out in front of things. She knew her rate adjustment was coming and she would not be able to afford it. She put her home on the market but to no avail. She lowered the price and re-listed it. Again no bites. She couldn’t refinance because her home’s value was plummeting and would eventually end up appraised for about 50% less than she paid. Della knew a Short Sale, when the lender/bank agrees to take less for the home than the original loan value in order to avoid foreclosure, was her only hope. Read more

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