August 20, 2018



















Coming together is a beginning.  Keeping together is progress.  Working together is success.


Some time ago, Erin and Gail were talking over a cup of coffee and discussing how to create some new avenues for success in their real estate world.  Their talk culminated in the creation of a joint venture website called North Florida Home and Hearth which has evolved into a platform from which they intend to make new business connections and opportunities for professional growth.

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Jacksonville Real Estate Trends in November – Industry Experts Predict Home Sales Reaching Highest Level Since 2006

December 22, 2015


“Yesterday is not ours to recover, but tomorrow is ours to win or lose.” — Lyndon B. Johnson

A great thought as we wrap up 2015 and embark on a wonderful new year in 2016. This time of year most of us begin planning the next year so let’s look at a few of the predictions.

The 2016 housing forecast issued by said “New home construction and moderate gains in the existing home market will deliver a one-two punch that pushes total home sales to the highest levels since 2006.” They are predicting total sales for existing and new homes will reach 6 million, prices will grow around 3% year-over-year and new home sales will grow 16%. Read more

Jacksonville Real Estate Trends for February Show a Normalizing Market

March 20, 2014


“Do not let what you cannot do interfere with what you can do.” – John Wooden

I thought this quote was appropriate when I read RealtyTrac’s report that Florida is still the number 1 state in the nation in foreclosure activity even though initial filings dropped 24% in February from the previous year. The judicial foreclosure process drags on for 1,095 days on average. Only Arkansas and Hawaii have longer time frames. Jacksonville ranked number 3 in highest foreclosure rates in the nation.

I cannot do anything about the foreclosure process, but I can take advantage of all the buyers looking in our area because of the schools, the improvement in jobs and the brutal winter that most of the country has experienced. Read more

What You Paid for Your Home is Irrelevant

December 16, 2013


After more than 20 years in the North Florida real estate business through good markets and bad, this simple truth is proven right time and again:

What you paid for your home is irrelevant.

I understand this is hard for many people to hear because they think their sale price should be based on what they owe on their loan, improvements made to the house, how much they need for a down payment on their next home purchase, etc.  But homebuyers do not care about any of that.  A good Realtor will advise the seller that the price should be based on location, condition, specs (such as size, amenities, etc.) and recent comps.  Another factor is how quickly a seller needs to move. Read more

A Great End to an Even Greater Year- Congrats to our Top Realtors in December & the 4th Quarter!

January 5, 2012


The final tally for 2011 is in and we’re thrilled to report that business was up over $8 million in sales and over $9 million in closings from 2010 to 2011!  We’re also happy that overall the North Florida real estate market is showing positive signs of continued improvement.  Our hats are off to our incredible team of St. Augustine Realtors, and special Dottie Originalthanks goes to our top performers in December and the fourth quarter of 2011.

Our Top Sales Agent and Top Listing Agent for December is Dottie Lay with almost $300,000 in listings sold and over $1 million in total sales. Seventeen different agents had sales in December for a total of over $4.2 million. Dottie had an amazing close to 2011 and we know that 2012 will take her even further!

MargheriteThe Top Producer for December is Margherite Myers with over $900,000 in closings! Our agents had over $4.2 Million in closings for the month. Margherite was on fire this month selling new home construction in The Cascades – World Golf Village’s premier active adult community.

suzyFor the 4th Quarter, our Top Sales Agent is Suzy Evans with over $1.3 million in buyer sales and over $2.5 million in total sales. Total sales for the quarter were over $16 million. Suzy was also our Top Sales Agent/Top Producer in November and our Top Lister in October.

Mirtha BarzagaThe Top Lister and Top Producer for the quarter is Mirtha Barzaga with over $1.7 million in listings sold and almost $2.8 million in total sales. She had almost $3 million in closings.  Our closings for the quarter were over $14 million. Mirtha was also our Top Lister in November and the 3rd Quarter.

Congratulations to the entire Davidson family for a year of progress!

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