Davidson Realty Looks to the Future!

July 9, 2010

Posted by in News

Sherry Pic“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” ~Raymond Chandler

This quote rings true to me. In fact, its points have been proven to me again and again throughout my career. I think of it now as I assume the sales management responsibilities for our company and I couldn’t be more excited about the opportunity. Over the last few months, I’ve been working more closely with several agents, providing training, coaching and general support. It’s been so energizing. Hopefully, for those agents as well. Dottie, Jennifer, Ted and the rest of the team: hope your heads are nodding in agreement!

The benefits of consolidating the sales management responsibilities under my purview are substantial for both the company and the whole Davidson team. Of course, consolidating the sales function is more efficient and cost-effective. But there are even greater benefits than the cost savings. Having day-to-day responsibility for the sales function keeps my finger on the pulse of the Jacksonville, FL real estate market so our company is able to respond quickly to market needs and changes. I’ve already seen the benefits in coaching agents as it’s influenced our marketing choices, CDPE training efforts and other decisions.

Better communication with our agents has given us great insight and ideas! Frankly, during the toughest real estate market our company has faced, being more hands-on in the sales arena has been integral to our overall company health and prosperity. Looking ahead, I relish the opportunity to work one-on-one with all our talented and dedicated agents. I look forward to hearing your ideas, challenges and feedback. And I am committed to providing you the support and guidance you need to succeed. My door is always open.

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